Identity system · Edition 01 · September 2026
A mark of
considered trust.
The precision of an assay office. The openness of a public standard.
Identity system · Edition 01 · September 2026
The precision of an assay office. The openness of a public standard.
The mark
A hexagonal perimeter holds a struck diamond: evidence examined, then marked. Do not stretch, rotate, add shadows or change the geometry. Clear space: half the seal width. Seal minimum: 16px. Wordmark minimum width: 120px.
Ink
Teal
Reversed16px24px32px48px64px96pxUse ink on paper; reversed on ink; teal on pale surfaces. The SVG wordmarks embed an editable font for browser independence. For print applications that cannot read embedded webfonts, install the included Fraunces font before converting text to outlines.
Colour
#FAF8F5Page and reversed text#1C2B2APrimary text and deep sections#2A7A6FVerified state and action#E8A44APending state, with label#65716ESecondary text#A4AEAANon-text details#E8ECE7Secondary surfacesNever pure black or white. Silver is for non-text detail. Amber must carry a Pending label. Teal never confers verification by colour alone.
Typography
Manrope / narrative and interface
Evidence earns trust.
Headlines 48–144px. Body 16–21px. Labels 14px; 12px for secondary metadata.
Fraunces / wordmark and assurance
Givmark. A clearer view.
JetBrains Mono / IDs and hashes
GM–DEMO–0001
Verification states
These are design specimens, not issued verification. Tier I and Tier II definitions remain pending. A production badge requires the real record ID, date, scope, status and professional determination. Pending is not verified.
Voice
“$557bn was the estimated total of US charitable giving in 2023.” Cite Giving USA inline.
“Anomalies are signals for professional review.”
“AI assists the analysis. A professional makes the determination.”
“Billions disappear into unverified charities.”
“34% of charities are fraudulent.”
“AI proves impact. Verification guarantees funding.”
British English. Declarative, evidence-led. No emoji, hype or invented assurance. Distinguish document review from field evaluation. The founder’s professional qualification is personal; do not imply ICAEW endorsement.
Component specimens
Estimated US giving in 2023. Giving USA 2024.
Accounts, ratios and anomaly screening.
GM–DEMO–0001
0x7a2f…91bc
Scope: document reviewThis standalone document displays static specimens. The website’s /brand page contains the interactive React components.